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Marketing, Sales, & Service

Is This Pathway right for you?

Pathway Overview

The job of the Marketing, Sales and Service industry is to advertise and promote products so customers want to buy them. People who work in this industry use their creativity, imagination, and persuasive skills to get people to want and purchase the products they seek to sell. Using today’s diverse and powerful communication tools and improved transportation systems, it is now possible to market, service and sell products to anyone anywhere in the world.

Quick Look

Explore this pathway:

Is a career in Marketing, Sales, & Service right for you?

• Are you persuasive?

Do you have creative ideas?

Are you outgoing and friendly?

3 Main Points

1. Marketing includes the processes and techniques of identifying, promoting, and transferring products or services to consumers and is a function of almost every business.

2. The three pathways in this sector (Marketing, Professional Sales, and Entrepreneurship/Self-Employment).

3. Marketing exists within an environment of rapidly changing technology, interdependent nations, and economies, and increasing demands for ethical and social responsibility

Important Skills

 Artistic Imagination

Technical Skill and Relating Well to Others

 Ability to Make Symbolic Connections

 Expressive

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Sales Manager

Sales managers in the hospitality industry plan hotel stays as well as special events like weddings, conferences and reunions. Sales managers think strategically and offer packages that make the most sense for both their company and their clients. There are over 80,000 businesses in California within the hospitality and tourism industry. In the next five years, it is projected that there will be over 9,000 job openings for sales managers in all industries, including hospitality and tourism, in California. Salaries for sales managers range from $35 to $79 per hour. This career exploration video was created by Path2Careers, a project of the California Community Colleges.

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MARKETING, SALES, AND SERVICE INDUSTRY SECTOR

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www.californiacareers.info

The mission of the California Career Resource Network is to provide all persons in California with career development information and resources to enable them to reach their career goals.

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whodouwant2b.com

This site includes Information on California high school and community college courses, career options, and financial assistance. It will help you make decisions about the right courses to take in high school and community college so that you have the opportunity to turn that passion of yours into a great job and a great future.

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www.californiacolleges.edu

CaliforniaColleges.edu is the one-stop website for information about higher education in California for students, counselors, and parents. It has been developed in collaboration with the New WindowCalifornia State University (CSU), New WindowUniversity of California (UC), New WindowCalifornia Community Colleges (CCC), New WindowAssociation of Independent California Colleges and Universities (A I C C U), and the New WindowCalifornia Department of Education

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www.edd.ca.gov/Jobs_and_Training

The Employment Development Department provides a range of employment and training services in partnership with state and local agencies and organizations through the America’s Job Center of California (AJCC).

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